Direct Mail – A Cost Effective Advertising Media Solution

Direct Mail has proved to be a cost-effective solution as an Advertising Media for direct communication with a customer or an entrepreneur. One can expect an immediate response in the form of an order, a request for more details, or personal visit to a shop or company for the purchase of goods or services. And, thus, increases your sales and profits. This kind of marketing approach helps you target potential customers with direct connection through email.

Many-a-times, direct mail is considered to be part of an Email Marketing service. But that’s not true. It is totally different from the later one. Benefits of utilizing this Advertising Media are a lot more when compared to an email marketing service. In email marketing, emails often gets moved to Spam folders or even deleted directly without being viewed; whereas in direct mail, mails are being viewed by most people out there if they are sent intentionally to their email address.

Direct mail still holds a valuable space in Advertising Media and can have positive effects on sales. It assures visibility and thus improves your brand, and product or service awareness. It has the path to reach potential customers, which was not possible otherwise with banner ads, email or even TV advertising. Some agency bundle up your advertisement with others in order to reduce mailing costs. So even though your investment remains minimal, you can still have large volume of sales. Direct mail allows you to send schedule mails to get the full benefit of your advertising campaign.

Large enterprises have already made use of this Advertising Media and obtained positive results from this. Small to medium (SME) sized and home based businesses can have a go with it and increase their sales. There are a lot of companies who offer services in this sector. You can select any one of them to meet your business goals effectively. Although it’s possible for you to do it on your own, hiring a company for this task gets you an edge over your competitors. You will have professionals working on your project to deliver cost-effective Advertising Media solution for your business.

Choosing The Right Advertising Agency

Are you searching for an Advertising Agency? Did you find one? What if you have already got one, are you happy working with them? Can you categorize them as the best?

The success of your business depends on many things. This includes your brand awareness and marketing campaign. But to set a successful marketing campaign, you need expert advice if you don’t have enough knowledge or experience in this field. However, finding the right person or agency is not that simple and some guidance is always welcome. So, if you too are looking for some tips on how to choose the right Advertising Agency for your company, then this blog is for you.

Here are some of the points you should remember before hiring an Advertising Agency for your marketing campaign:

Look at their company Size

Although it doesn’t really matter how big the company is and more often you will find better solutions being delivered from smaller agencies, but finding an Advertising Agency who has already worked with big giants or has been working in the industry for a longer period of time is what makes it important. Whichever company you select, ensure that they have creative thoughts and ideas and are ready to work with you on an ongoing basis.

Previous clients or projects

Creativity is more important for you than anything else. But to determine this, you need to check with their clients or projects. Check out their projects they have worked on and what the outcomes were. Were the clients satisfied with their work? Did they meet client’s business objectives? Many-a-times, agencies talk about their awards and reputations. Ignore it! You might not be interested in all this, what really matters to you is their work ethic not their glittering objects.

One stop solution

Finding an agency who can meet all your advertising requirements will surely be your first choice. You definitely don’t want to find a different company for every different medium of advertising. Make sure your Advertising Agency offers a complete solution for your marketing campaign. An agency that offers press advertising, outdoor advertising, radio advertising, in-house media planning and buying, print, web design and public relations. Look for the company which offers everything that you may require in your advertising campaign.


Pricing is very important. Building a successful marketing campaign within your budget is what you want. So, before signing any contracts or making a commitment with an Advertising Agency, ensure that you know how much you have to pay for the service. Make note of it and make sure there isn’t any hidden costs.

Current Recession In UK Playing Into Hands Of Free Online Advertising

The current recession in the UK for the last quarter of 2011 and the first quarter of 2012 will be somber news for all businesses big and small across the UK. However there are always winners and losers when a recession bites. Free business directories like MySheriff are offering a risk free safe haven for SME businesses.

SME’s (Small to Medium Enterprises) are the hardest hit businesses in a recession and they are scrambling for ways to find exposure with little or no cost attached. The internet is offering many places that advertise businesses for free but many come with a catch like costs for upgrading or passing on your details to sales organizations. However sites like MySheriff just offer no questions asked free advertising with no hidden catches to help boost your business turnover in these tough times.

MySheriff hopes this will help aide an economic recovery stating “If all businesses have the ability to advertise for free then this will help boost a businesses ability to survive this recession and help the economy at large recover” said Max Wallace Managing Director of MySheriff.

Why An Accountant Is Important For Your Business?

It doesn’t matter what business you are in, accounting gives you a clear view of your business success. Whether you are a small business owner or an entrepreneur, you are always allowed to buy or sell anything. But it becomes mandatory for you to keep a record of everything and pay taxes. To maintain all this, you need the help of an accountant who can help you in your financial matters. Before hiring anyone for this position, you must know what will be their responsibilities. Here, we will speak about all the responsibilities of Accountants, their work and their importance in the company.

Accountants are responsible for setting up, maintenance, and the auditing of books of a company. An accountant basically analyzes the financial status of the business with the help of its sales, purchases, and overheads. Also, it is the responsibility of an accountant to uniformly document all the financial details of a company in proper accounting formats. He or she makes sure that all the financial statements are present according to the rules and policies.

Getting your accounts organised is far better than dealing with your taxes. It actually helps you in your business improvement. You can get monthly reports from your accountants. This will provide you much better view of flow of your money and business outcomes. Instead of checking your day to day sale purchase, you can see what your monthly stats say about your profits. With this, you can also plan your future business objectives.

By hiring an accountant, you can get rid of your bookkeeping, payroll and taxation, or any other accounting tasks which can be tedious or expensive in many ways otherwise. You can even utilize computers and the Internet for this to reduce human error and bring accurate solutions for all your accounting requirements. At present, it is very easy to find accountants working in private companies, the financial industry, or in numerous government organizations.

Hence, it doesn’t really matter from where you get your accounting done, the only important point here is that you have it done with the right accountant and be in touch with them for all your financial matters. You can send your financial details to them and get updates on monthly or quarterly basis according to your business needs.